Copywriter — Website & Landing Page Copy
I write commercial copy — landing pages, homepage copy, service and product descriptions. Before starting, I always ask the client to fill out a brief: who the target audience is, what problem the product solves, what the client usually hears from their own customers in meetings or messages — those real phrases are often stronger than any 'creative' line I could invent. I try to avoid generic phrases like 'a team of professionals' or 'an individual approach,' which show up on every competitor's site and tell the reader nothing. I structure copy for scanning — subheadings, short paragraphs, highlighted key points — because a website gets scanned, not read line by line like a book. I can write copy from scratch based on a brief, or edit an existing site while keeping the brand voice but cutting clichés and filler. I don't do SEO optimization at the level of technical keyword analysis — I write copy that's genuinely readable and can naturally work in keywords the client provides, but I'm not a substitute for an SEO specialist. A typical 5–7 section landing page takes three to four working days.
