SEO Specialist — Technical & Content Optimization
I've worked in search engine optimization for over five years — technical audits, keyword research, content optimization, basic link-profile work. The first stage of a project is usually a full technical audit: load speed, indexing, duplicate pages, correct markup — because without that foundation any content marketing works at half strength. Next I build out keyword research based on real search demand and map queries across the site structure so pages don't end up competing against each other for the same keywords. I write briefs for copywriters — headings, structure, target length — instead of just handing over a keyword list and hoping for the best. I track rankings and traffic through Search Console, and send a clear monthly report without an overload of metrics that don't actually explain anything. I say honestly upfront: SEO is work measured in months, not days, and I don't take on projects expecting an instant result. I don't set up paid search advertising — that's a separate specialization.