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Helena Walsh

Freelancer

Brand Identity Designer

Oslo, Norway

Brand Identity Designer

I've built brand identities for 12 years, working mostly with small teams launching or refreshing their visual presence. My process starts with a short discovery brief — audience, values, three competitor references — before any logo sketching begins. I hand off a usable mini-guideline, not just a logo file, so the brand stays consistent as the client's team grows. I don't design full packaging systems or environmental signage — that's a separate specialization. Typical project takes 7-12 working days.

Brand Identity Designer

Skills

Brand identityLogo designBrand guidelinesTypographyAdobe IllustratorFigmaNaming supportColor systems

Portfolio

Bakery brand identity — case 75DEA9

Logo & brand mark — Full identity for a neighborhood bakery — warm palette, hand-drawn-feel wordmark.

Fintech app logo system — case 777049

Logo & brand mark — A geometric mark and app-icon variant for an early-stage fintech app.

Yoga studio rebrand — case E2A214

Logo & brand mark — Simplified an outdated studio logo into a cleaner, more modern mark.

Consulting firm brand guideline — Brand Identity Designer

Brand identity — An 8-page guideline covering logo usage, color, and typography for a two-person consultancy.

Craft brewery identity — Brand Identity Designer

Logo & brand mark — Bold, illustrative identity for a small craft brewery's flagship label.

Coworking space brand refresh — Brand Identity Designer

Logo & brand mark — Refreshed a coworking space's identity ahead of a second location opening.

Bakery brand identity — case 856300

Logo & brand mark — Full identity for a neighborhood bakery — warm palette, hand-drawn-feel wordmark. A second, similar engagement for a different client.

Fintech app logo system — case 5DE5D8

Logo & brand mark — A geometric mark and app-icon variant for an early-stage fintech app. A second, similar engagement for a different client.