Sarah Hansen

Freelancer

Brand Identity Designer

Wroclaw, Poland

Brand Identity Designer

I've built brand identities for 6 years, working mostly with local agencies launching or refreshing their visual presence. My process starts with a short discovery brief — audience, values, three competitor references — before any logo sketching begins. I hand off a usable mini-guideline, not just a logo file, so the brand stays consistent as the client's team grows. I don't design full packaging systems or environmental signage — that's a separate specialization. Typical project takes 7-12 working days.

Brand Identity Designer

Skills

Brand identityLogo designBrand guidelinesTypographyAdobe IllustratorFigmaNaming supportColor systems

Portfolio

Bakery brand identity — Logo & brand mark

Logo & brand mark — Full identity for a neighborhood bakery — warm palette, hand-drawn-feel wordmark.

Fintech app logo system — Logo & brand mark

Logo & brand mark — A geometric mark and app-icon variant for an early-stage fintech app.

Yoga studio rebrand — Logo & brand mark

Logo & brand mark — Simplified an outdated studio logo into a cleaner, more modern mark.

Consulting firm brand guideline — Brand identity

Brand identity — An 8-page guideline covering logo usage, color, and typography for a two-person consultancy.

Craft brewery identity — Logo & brand mark

Logo & brand mark — Bold, illustrative identity for a small craft brewery's flagship label.

Coworking space brand refresh — Logo & brand mark

Logo & brand mark — Refreshed a coworking space's identity ahead of a second location opening.

Bakery brand identity — Full identity for a neighborhood bakery

Logo & brand mark — Full identity for a neighborhood bakery — warm palette, hand-drawn-feel wordmark. A second, similar engagement for a different client.

Fintech app logo system — A geometric mark and app-icon variant for an

Logo & brand mark — A geometric mark and app-icon variant for an early-stage fintech app. A second, similar engagement for a different client.