Marketplace Promotion Specialist
I work on marketplace product promotion — optimizing listings for the platform's search algorithm, running the marketplace's internal advertising, and managing bids and budgets across campaigns. I start with a listing audit: title, keywords in the description, photo quality, rating and reviews — it's often the basics holding a listing back in search, not a lack of ad budget. I set up the marketplace's internal advertising with gradual bid testing, so the budget doesn't get burned in the first week on irrelevant search terms. I track listing position for key search terms and adjust strategy as sales and margin data accumulate for specific products. I know how to plan around seasonality and platform sales events — raising bids ahead of peak sales periods rather than reacting after the fact. I don't do product photography or write listing copy from scratch — for that I recommend bringing in a dedicated designer and copywriter, and I focus on ranking and advertising. A comfortable format is managing 10–40 listings in one product category.