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Jan Lefevre

Фрилансер

Paid Ads Specialist

Tallinn, Estonia

Paid Ads Specialist

I've managed paid campaigns for 8 years across Google Ads and Meta Ads, for growing companies that want to know what a lead actually costs. Before launch I always verify conversion tracking is set up correctly — without it, budget optimization is guesswork. I structure campaigns by product line rather than one general campaign, and I turn off underperforming ads instead of keeping them running out of habit. I don't do SEO — that's a related but separate specialization. Minimum budget I work with is $300/month.

Paid Ads Specialist

Навыки

Google AdsMeta AdsPaid advertisingGoogle Tag ManagerRetargetingConversion analytics

Портфолио

Local service Google Ads campaign — case BDBBB5

Paid search — Structured search campaign with GTM-based request tracking for a local business.

Online store retargeting campaign — case D35B6E

Paid search — Cart-visitor return campaign segmented by funnel stage.

Food delivery campaign — case 5ED64B

Paid search — Geo-targeted local search campaign timed to peak ordering hours.

Local service Google Ads campaign — case C14ED4

Paid search — Structured search campaign with GTM-based request tracking for a local business. A second, similar engagement for a different client.

Online store retargeting campaign — case 1380A2

Paid search — Cart-visitor return campaign segmented by funnel stage. A second, similar engagement for a different client.

Food delivery campaign — case E8843B

Paid search — Geo-targeted local search campaign timed to peak ordering hours. A second, similar engagement for a different client.

Local service Google Ads campaign — case 515FCC

Paid search — Structured search campaign with GTM-based request tracking for a local business. A follow-up piece built on the same approach.

Online store retargeting campaign — case 6E7B6A

Paid search — Cart-visitor return campaign segmented by funnel stage. A follow-up piece built on the same approach.