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Jan Lefevre

Фрилансер

Copywriter

Porto, Portugal

Copywriter

I've written commercial copy for 3 years — landing pages, product descriptions, service pages — for startups. I always start from a brief: audience, the problem the product solves, and the actual phrases customers use. I structure copy for scanning, not reading line by line like a book. I don't do keyword-level SEO optimization — I write copy that reads well and can work in given keywords naturally, but I'm not a substitute for an SEO specialist. A typical landing page takes 3-4 working days.

Copywriter

Навички

CopywritingLanding page copyUX writingEditingSales copyBrand voice

Портфоліо

Online course landing page — case 0B24F7

Copywriting — Sales copy for a course's one-page site, from audience problem to signup form.

Consulting site copy edit — case 65A8AC

Editing — Removed clichés from an existing site's copy while keeping the professional tone.

Agency service listing copy — case 0CE495

Copywriting — Short sales descriptions for 8 agency service listings, one consistent tone.

Online course landing page — case 3FF6EF

Copywriting — Sales copy for a course's one-page site, from audience problem to signup form. A second, similar engagement for a different client.

Consulting site copy edit — case D70E38

Editing — Removed clichés from an existing site's copy while keeping the professional tone. A second, similar engagement for a different client.

Agency service listing copy — case 6260EC

Copywriting — Short sales descriptions for 8 agency service listings, one consistent tone. A second, similar engagement for a different client.

Online course landing page — case 2B07C0

Copywriting — Sales copy for a course's one-page site, from audience problem to signup form. A follow-up piece built on the same approach.

Consulting site copy edit — case 812931

Editing — Removed clichés from an existing site's copy while keeping the professional tone. A follow-up piece built on the same approach.