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Claire Dubois

Фрилансер

Paid Ads Specialist

Lisbon, Portugal

Paid Ads Specialist

I've managed paid campaigns for 12 years across Google Ads and Meta Ads, for small businesses that want to know what a lead actually costs. Before launch I always verify conversion tracking is set up correctly — without it, budget optimization is guesswork. I structure campaigns by product line rather than one general campaign, and I turn off underperforming ads instead of keeping them running out of habit. I don't do SEO — that's a related but separate specialization. Minimum budget I work with is $300/month.

Paid Ads Specialist

Навички

Google AdsMeta AdsPaid advertisingGoogle Tag ManagerRetargetingConversion analytics

Портфоліо

Local service Google Ads campaign — case DC947F

Paid search — Structured search campaign with GTM-based request tracking for a local business.

Online store retargeting campaign — case 436034

Paid search — Cart-visitor return campaign segmented by funnel stage.

Food delivery campaign — case EA0A36

Paid search — Geo-targeted local search campaign timed to peak ordering hours.

Local service Google Ads campaign — case 7F3195

Paid search — Structured search campaign with GTM-based request tracking for a local business. A second, similar engagement for a different client.

Online store retargeting campaign — case AFACF8

Paid search — Cart-visitor return campaign segmented by funnel stage. A second, similar engagement for a different client.

Food delivery campaign — case 806F89

Paid search — Geo-targeted local search campaign timed to peak ordering hours. A second, similar engagement for a different client.

Local service Google Ads campaign — case 25355A

Paid search — Structured search campaign with GTM-based request tracking for a local business. A follow-up piece built on the same approach.

Online store retargeting campaign — case A5AB5E

Paid search — Cart-visitor return campaign segmented by funnel stage. A follow-up piece built on the same approach.