Brand Identity Designer
I've built brand identities for 4 years, working mostly with small e-commerce shops launching or refreshing their visual presence. My process starts with a short discovery brief — audience, values, three competitor references — before any logo sketching begins. I hand off a usable mini-guideline, not just a logo file, so the brand stays consistent as the client's team grows. I don't design full packaging systems or environmental signage — that's a separate specialization. Typical project takes 7-12 working days.
Brand Identity Designer